location and mise-en-scene was an important factor within corporate photography I found when researching the form before the shoot. What’s in the shot around the subject is just as important as the person, unless of course you’re shooting someone already heavily established within the community/mainstream society.
If photographing the likes of Richard Branson or Alan Sugar then you don’t necessarily need a B/G that connotes business at all. Just a simple plain white studio backdrop will do for a simplee, quick shoot. For unknown subjects, however, you need to photograph something that confirms the business for the client. For example, I assisted on the shoot for a guy in the class who shot a car showroom owner. For his two shots he chose to photograph the guy in one of the cars in the showroom and then leaning on another car outside with his business logo in shot on the wall behind him. You don’t need any captions or text to establish what the subject does for the viewer, the photograph says it all.
With this in mind, I planned my shoot with Fiona in a way that ensured the subject was established to my audience. More specifically, I planned for a magazine that would be more of a local paper to my hometown. Therefore my first shot of Fiona in front of the school water tower would easily establish to my readers that this is the head teacher at Maryhill. The second shot includes students and some media equipment to further establish the school and it’s media specialist status.